SCUF Gaming

Increasing engagement through community insights

THE CHALLENGE: How do you help a CPG gaming brand connect to the right audience and increase engagement?

THE HOW: Create a social-first strategy that taps into broader gaming culture and goes beyond simple product features.

The Results

When a product-focused content strategy runs stale with a drop in overall engagement, I helped create a social media strategy and guide content that taps into what the audience really wants: culture and social-first content.

• Shifted sales and product-focused content to social-first,engagement-focused content.

• Introduced a conversational tone of voice that’s short and sweet vs. heavily promotional.

• Twitter saw increased engagement by 40%, impressions by 23%, and a 25,858 follower increase.

• Facebook saw increased engagement by 2%, impressions by 45%, and a follower increase of 6,000.