Borking Bear
Using my obsession with my dog to create an active community.
I created an account for my dog, Sugar Bear, to give me a place to share cute pictures and meet like-minded people. Little did I know her influence and my hard work would result in opportunities and impressive results.
Results:
As the creator and owner of Instagram account @BorkingBear, I handle every aspect of the account, including content planning, content creation, and community engagement, resulting in:
An average engagement rate of 15%
5,000 unique views per post.
First 3,000 organic followers in just 3 months.
Borking Bear’s influence allowed multiple partnerships with a variety of brands, including the chance to work alongside BarkBox to be featured in T-Pain’s music video “It’s My Dog Birthday”.
